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	<title>Andy Irwin - Creative Direction</title>
	<link>https://andy-irwin.com</link>
	<description>Andy Irwin - Creative Direction</description>
	<pubDate>Wed, 19 Feb 2020 05:59:10 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://andy-irwin.com/Home</link>

		<pubDate>Mon, 26 Nov 2018 05:53:21 +0000</pubDate>

		<dc:creator>Andy Irwin - Creative Direction</dc:creator>

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		<title>NIKE AMD '19</title>
				
		<link>https://andy-irwin.com/NIKE-AMD-19</link>

		<pubDate>Wed, 19 Feb 2020 05:59:10 +0000</pubDate>

		<dc:creator>Andy Irwin - Creative Direction</dc:creator>

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Creative Direction, Strategy and Eperience DesignCollaborators: Gadir Rajab, James Robinson, Steelotto, Alterfact, Ally Chen, 
Tristan Ceddia, Adriana Giuffrida, Hayley MorrisClient: Nike Air MaxAgency: Amplify / Wonder Arts


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		<title>evo etc</title>
				
		<link>https://andy-irwin.com/evo-etc</link>

		<pubDate>Tue, 27 Nov 2018 01:36:30 +0000</pubDate>

		<dc:creator>Andy Irwin - Creative Direction</dc:creator>

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&#60;img width="997" height="999" width_o="997" height_o="999" data-src="https://freight.cargo.site/t/original/i/330dc6e313d9cac19664bf49ab47f10ebcc7eeb1768c537f5fd0102b90513a99/Screen-Shot-2018-02-22-at-10.55.56-pm.png" data-mid="29336228" border="0"  src="https://freight.cargo.site/w/997/i/330dc6e313d9cac19664bf49ab47f10ebcc7eeb1768c537f5fd0102b90513a99/Screen-Shot-2018-02-22-at-10.55.56-pm.png" /&#62;
&#60;img width="998" height="996" width_o="998" height_o="996" data-src="https://freight.cargo.site/t/original/i/c2f5ac76712e82758a5be393d9db7d732a9299f52943ae60ee8d4aaca6a075c6/Screen-Shot-2018-02-22-at-10.55.31-pm.png" data-mid="29336226" border="0" data-scale="59" src="https://freight.cargo.site/w/998/i/c2f5ac76712e82758a5be393d9db7d732a9299f52943ae60ee8d4aaca6a075c6/Screen-Shot-2018-02-22-at-10.55.31-pm.png" /&#62;
&#60;img width="997" height="998" width_o="997" height_o="998" data-src="https://freight.cargo.site/t/original/i/09f6858142b2e88c394e81b542fc0326102b668aaefaa4833e2d3504d60635ae/Screen-Shot-2018-02-22-at-10.55.24-pm.png" data-mid="29336203" border="0"  src="https://freight.cargo.site/w/997/i/09f6858142b2e88c394e81b542fc0326102b668aaefaa4833e2d3504d60635ae/Screen-Shot-2018-02-22-at-10.55.24-pm.png" /&#62;

	


Art Direction &#38;amp; Set Design
Photography: Tomas FrimlClient: evo hair

Agency: Mash



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		<title>Supersense</title>
				
		<link>https://andy-irwin.com/Supersense</link>

		<pubDate>Mon, 26 Nov 2018 23:50:37 +0000</pubDate>

		<dc:creator>Andy Irwin - Creative Direction</dc:creator>

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    &#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/c3187e5b0cd95039e7989b642a2e3767fc3d24ed48fbacbdc85d86285ddb30ac/supersense5.gif" data-mid="29331660" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/c3187e5b0cd95039e7989b642a2e3767fc3d24ed48fbacbdc85d86285ddb30ac/supersense5.gif" /&#62;


Art Direction &#38;amp; Set Design
Videography: Tomas FrimlClient: Arts Centre Melbourne

Agency: Mash

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		<title>BellKurve</title>
				
		<link>https://andy-irwin.com/BellKurve</link>

		<pubDate>Tue, 27 Nov 2018 00:51:03 +0000</pubDate>

		<dc:creator>Andy Irwin - Creative Direction</dc:creator>

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&#60;img width="3000" height="1624" width_o="3000" height_o="1624" data-src="https://freight.cargo.site/t/original/i/2d25d11f62166f5a848b2195cf5a0faabdfc3a93775289b4732febe3b4b860f5/Bell-Kurve-01.jpg" data-mid="47840775" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2d25d11f62166f5a848b2195cf5a0faabdfc3a93775289b4732febe3b4b860f5/Bell-Kurve-01.jpg" /&#62;
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&#60;img width="3000" height="1624" width_o="3000" height_o="1624" data-src="https://freight.cargo.site/t/original/i/9d0bb174d7846f39a96d51d89451f8a6ca80f573304e3ec08efaeecd915719fd/Bell-Kurve-04.jpg" data-mid="47840825" border="0"  src="https://freight.cargo.site/w/1000/i/9d0bb174d7846f39a96d51d89451f8a6ca80f573304e3ec08efaeecd915719fd/Bell-Kurve-04.jpg" /&#62;




Art Direction &#38;amp; Set Design
Photography: Tomas FrimlClient: Bell Kurve Vodka
Creative Direction: Mash
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		<title>RBMA x SITG</title>
				
		<link>https://andy-irwin.com/RBMA-x-SITG</link>

		<pubDate>Mon, 26 Nov 2018 11:57:21 +0000</pubDate>

		<dc:creator>Andy Irwin - Creative Direction</dc:creator>

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&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/f0c13080e2e112fe2a5c65ee6b11a2d7544a641d901506cb0d79ec356683b8f6/KH_140727_SITG_0164.jpg" data-mid="29283911" border="0"  src="https://freight.cargo.site/w/1000/i/f0c13080e2e112fe2a5c65ee6b11a2d7544a641d901506cb0d79ec356683b8f6/KH_140727_SITG_0164.jpg" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/31b346bc249cef789288e34f8410f567fbe32f304b24b32c070a21dbd0939bcd/_N1Q1907.jpg" data-mid="29280966" border="0"  src="https://freight.cargo.site/w/1000/i/31b346bc249cef789288e34f8410f567fbe32f304b24b32c070a21dbd0939bcd/_N1Q1907.jpg" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/42cfe2708f266a1e75dcaac72d66dedeefb219fd5cff997d6a826bc8627cea68/_N1Q2989.jpg" data-mid="29280967" border="0"  src="https://freight.cargo.site/w/1000/i/42cfe2708f266a1e75dcaac72d66dedeefb219fd5cff997d6a826bc8627cea68/_N1Q2989.jpg" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/f6473cdb14aaf0233af57f0ec4f79a356daa21c3fb040a7557094462e8a578b0/KH_140726_SITG_0096.jpg" data-mid="29280970" border="0"  src="https://freight.cargo.site/w/1000/i/f6473cdb14aaf0233af57f0ec4f79a356daa21c3fb040a7557094462e8a578b0/KH_140726_SITG_0096.jpg" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/ed3b943eb6b7867ba2fdeaa6d38ff47eb4d5cfe2f8f3df0659f7f85d2e6a764e/KH_140727_SITG_0171.jpg" data-mid="29280971" border="0"  src="https://freight.cargo.site/w/1000/i/ed3b943eb6b7867ba2fdeaa6d38ff47eb4d5cfe2f8f3df0659f7f85d2e6a764e/KH_140727_SITG_0171.jpg" /&#62;

	

Creative Direction &#38;amp; Experience Design

RBMA Stage, Splendor In The Grass


Collaborators: Studio Gram
Client: Red Bull



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		<title>MacGyver</title>
				
		<link>https://andy-irwin.com/MacGyver</link>

		<pubDate>Mon, 26 Nov 2018 14:02:11 +0000</pubDate>

		<dc:creator>Andy Irwin - Creative Direction</dc:creator>

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		<description>&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/fe4cadddf46b95369ec6edf060c1970e0eb446912022b24335d01c2a5561218c/Macgyverloop2.gif" data-mid="29287993" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/fe4cadddf46b95369ec6edf060c1970e0eb446912022b24335d01c2a5561218c/Macgyverloop2.gif" /&#62;Creative Direction &#38;amp; Set Design
Videography, Dan Farmer; Editing, Neale Irwin; Wardrobe, Abby Bennett; 
Hair, Lauren McCowan; Make-Up, Sophie Spanos.
Client: Evo Hair
Agency: Mash

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		<title>Vacation</title>
				
		<link>https://andy-irwin.com/Vacation</link>

		<pubDate>Mon, 26 Nov 2018 12:32:27 +0000</pubDate>

		<dc:creator>Andy Irwin - Creative Direction</dc:creator>

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&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/37873224dd85aabd6680375953c8b0f3395d624ecf21649d3a0f5a1f3110a2e8/151020_Evo_CoveHaven_0355-1.jpg" data-mid="29282267" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/37873224dd85aabd6680375953c8b0f3395d624ecf21649d3a0f5a1f3110a2e8/151020_Evo_CoveHaven_0355-1.jpg" /&#62;
&#60;img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/caa6663853632f3fa296444b9a839c5ae9d55e8a3b737f620f0f69f938b95741/151020_Evo_CoveHaven_0372-1-lessyellow-edit.jpg" data-mid="29282268" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/caa6663853632f3fa296444b9a839c5ae9d55e8a3b737f620f0f69f938b95741/151020_Evo_CoveHaven_0372-1-lessyellow-edit.jpg" /&#62;
&#60;img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/0142713cff6eab86b316ada63e2a59dc120a2d9590617898b013b1868b03758b/151020_Evo_CoveHaven_0162-1.jpg" data-mid="29285271" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/0142713cff6eab86b316ada63e2a59dc120a2d9590617898b013b1868b03758b/151020_Evo_CoveHaven_0162-1.jpg" /&#62;
Creative Direction, Brand Strategy, Campaign PlanningPhotography: John LaurieClient: Evo Hair
Agency: Mash


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		<title>Freevo Book</title>
				
		<link>https://andy-irwin.com/Freevo-Book</link>

		<pubDate>Mon, 26 Nov 2018 05:36:33 +0000</pubDate>

		<dc:creator>Andy Irwin - Creative Direction</dc:creator>

		<guid isPermaLink="true">https://andy-irwin.com/Freevo-Book</guid>

		<description>&#60;img width="1200" height="900" width_o="1200" height_o="900" data-src="https://freight.cargo.site/t/original/i/6901f0fc9eda6810602f1a951d64c356c0fff285d41a0d8a2c020cdc95445fe6/161111_MashFolio_Evo_HardCover_597.gif" data-mid="29265658" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/6901f0fc9eda6810602f1a951d64c356c0fff285d41a0d8a2c020cdc95445fe6/161111_MashFolio_Evo_HardCover_597.gif" /&#62;
Creative Direction, Brand Strategy, Campaign PlanningGraphic Design: MashClient: Evo HairAgency: Mash


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		<title>Happy Paradise</title>
				
		<link>https://andy-irwin.com/Happy-Paradise-1</link>

		<pubDate>Tue, 27 Nov 2018 01:27:22 +0000</pubDate>

		<dc:creator>Andy Irwin - Creative Direction</dc:creator>

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&#60;img width="900" height="1200" width_o="900" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e9ce3abc61cec172550b51e19cad6f571b14ac5fdbbd596c958ea7249f50c97c/170223_Mash_HappyParadise_030.jpg" data-mid="29335902" border="0" data-scale="48" src="https://freight.cargo.site/w/900/i/e9ce3abc61cec172550b51e19cad6f571b14ac5fdbbd596c958ea7249f50c97c/170223_Mash_HappyParadise_030.jpg" /&#62;
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&#60;img width="900" height="1200" width_o="900" height_o="1200" data-src="https://freight.cargo.site/t/original/i/cd7c3dc6c18b9ee1e9f06afdf1ccb2563d87ce0de941ae06e7b438db9702a830/170223_Mash_HappyParadise_364.jpg" data-mid="29335908" border="0"  src="https://freight.cargo.site/w/900/i/cd7c3dc6c18b9ee1e9f06afdf1ccb2563d87ce0de941ae06e7b438db9702a830/170223_Mash_HappyParadise_364.jpg" /&#62;




Art Direction &#38;amp; Set DesignPhotography: Tomas Friml
Client: Happy Paradise, Hong Kong

Agency: Mash

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